Proposal
prepared for african bush company
The intention for this project is to set the tone for an on-going relationship with African Bush Company and the associated brands that we would be working with. Our focus is on the building relationships with brands whom we believe in, African Bush Company is exactly that.
With our expertise in photo, video, storytelling, and design, we aim to help African Bush Company in all creative facets and embolden your branding in a cohesive identity that bolsters trust, professionalism, and expertise.
who we are
I began my career as a brand strategist and digital designer. This has been an incredible asset in my creative work. Having a designers perspective helps me think critically about important elements in the projects I work on, such as what's the relevance of the project to the brand, whether it's geared toward the appropriate audience, and if this project embodies that brand's identity.
French-born creative who constantly travels the world seeking incredible experiences and documenting it all through his lens.Damien has always had a true passion for all authentic adventures in the outdoors such as hiking, backpacking or surfing, and aims to inspire others to pursue their own.
the team
The scope
The scope for this first project is to spend the duration of 2 weeks with Massimo capturing the safaris and camps to buildout creative for use by African Bush Company. We are keen on the formation of a long standing relationship to help the growth of all associated brands with African Bush Company. We strive to work alongside brands that we believe and see extreme potential in.
This creative also leads into the discussions of website and brand development for African Bush Company and associated brands to create a cohesive ecosystem for your businesses to work together and grow.
The timeline
The Crew would land on September 14th in Botswana and spend the duration of 2 weeks with Massimo and fly to Kenya on September 28th.
deliverables
These can evolve and change based on what your needs are as we approach the project dates.
- item
- Customer Experience Video1 (2-3 minutes)
We capture the experience of your business to transport a potential customer into the experience. This helps people visualize themselves at your camp which re-enforces their choice of attending because there's some level of predictability.
- Video Shorts10 - 15 (15-30 seconds)
These are designed to drive engagement to your socials and get potential customers interested.
- Brand Photography100 - 150 Photos
Filling up your content bank with a diverse selection of photography of the experience, the wildlife, location, etc.
- social promotion2 accounts
Promoting African Bush Company and other associated companies/brands on our social media accounts.
- Visual Language Document1
Developing a document hand in hand with you to curate the content and visuals that touch all brand collateral. This document will be developed before arriving on location.
- Footage for Content bank5 hours of footage
Buidling out a content bank of footage for you to use and create new videos with (if you want us to continue to edit videos, that can be discussed as well)
Ask
Our ask for this project, but we are open to discussion as our priority is the long-standing relationship.
- item
- Food and accomodation on location
Food and board for the duration of the stay.
- TRansportation between locations
All transportation including transportation to the camps from the airport.
- Flights
A flight into Botswana for both creatives, and a flight to Nairobi on September 29th.
Estimated Cost: $1500 USD/Creative
- budget for creative assets$4000 USD
Budget for the creative assets that will be captured during our stay. You will retain full licensing on these assets. This includes all deliverables proposed in the "Deliverables" section.
Cost per Creative: $2000 USD
Selected projects
Helping brands shape their identity through visual media and digital design to create authentic connections.
Identity is the most powerful connection someone can have to anything. When we identify with something we are saying that is part of who we are. This is a fundamental piece of us as human beings.
We use visual media to capture your story that an audience can identify with and calls them to be a part of. The story speaks to them and they unconsciously bind to your brand, fostering emotional connections that create advocates for your brand.
