Consistency on social media is a key factor in reaching audiences and keeping their trust. In this proposal we look at a few concepts that are consistent content concepts between The Camera Store and Daniel McMullin.

The goal for this proposal is to curate and capture monthly recurring series for The Camera Store. These series are designed to speak to the audience that TCS serves and help educate/inspire them with new ideas and not only gear. Based in Calgary, there are plenty of locations and opportunities for aspiring photographer and filmmakers to practice and elevate their craft. The goal is to have TCS be the first to come to mind for this demographic when they are either looking for gear upgrades or to get more involved with the creative community in Alberta.
Teams will be assembled to best capture the scope that is set in place for these deliverables.
I began my career as a brand strategist and digital designer. This has been an incredible asset in my creative work. Having a designers perspective helps me think critically about important elements in the projects I work on, such as what's the relevance of the project to the brand, whether it's geared toward the appropriate audience, and if this project embodies that brand's identity.
@daniel.mcmullinOur team is a fully capable creative production team for run and gun projects. We capture and curate content for the client based on what they are looking for that live across a variety of media placements.
Daniel and Taralynn have worked together on several client projects including Hyatt, The Standard, and Hideout Bali. They have complimentary skillsets that cover full-spectrum creative asset delivery from capturing content to handing over fully graded footage to the client.
We aim to create and execute on the below deliverables for Trekkers Nepal and handover high quality content as well as collaborate on our social media channels to bolster exposure.
Here’s a breakdown of what this project will cost for our team to come out and capture high-quality creative for you.






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On assigment in the Maasai Mara, Kenya to capture and document wildlife using the 150-600mm telephoto Lens. We spent 2 weeks doing two game drives a day follwing lions, cheetah. elephants and everything in between to test the performance of these lenses.
Created in collaboration with a local camera store in Canada. I used the Sony G-master 14mm and 70-200mm while hiking in Patagonia photographing the mountains and landscapes.
Featuring Sigma lenses the trip in Guatemala was one of capturing the culture and incredible landscapes the country has to offer. From the lakes to the volcanoes we spent just over 2 weeks exploring the regions of Guatemala.