Shot on Sigma Series Cultural Shortfilms

A series of short films centered around Interesting subjects throughout the world with an emphasis on using Sigma Cine Lenses to capture these films. This series is the culmination of three passionate creatives who want to highlight stories of culture around the globe. We've seen a push to storytelling in the past few years and want to work alongside Sigma to capture these stories in partnership with Sigma.

who we are

daniel mcmullin
director

I began my career as a brand strategist and digital designer. This has been an incredible asset in my creative work. Having a designers perspective helps me think critically about important elements in the projects I work on, such as what's the relevance of the project to the brand, whether it's geared toward the appropriate audience, and if this project embodies that brand's identity.

Bryce Way
director of photography

Based in Los Angeles, but rarely home due to his travel focused work. Bryce is often on the move, capturing stories from around the world unless he's grounded on a film project.

Storytelling lies at the heart of both his personal and professional work, and he’s committed to doing whatever it takes to capture the perfect shot and create moments that leave a lasting impact.

Rachael Dickhute
Producer

A producer and marketing strategist with over 17 years of experience in creative direction and digital storytelling. With a background in global brand campaigns, content creation, and a life spent traveling the world, she brings a unique lens to film production. Her role bridges the creative and commercial—capturing behind-the-scenes moments while driving each film's visibility across festivals and beyond.

the team

Film
Objectives

Cultural Awareness

Each film features individuals who are deeply intertwined into cultural relevant and significant activities in the area they live.

Collateral Products

To add longevity to these films we will be developing collateral products such as photobooks, prints and more to have clear CTA's.

Distribution

A detailed rollout plan for each film with an organized festival circuit to extend reach of each film.
Proposal Breakdown

Sigma has been carefully selected as our top choice as a partner and would ideally be our sole partnership across these films. We are aiming to produce 2 short films a year in partnership with Sigma using Sigma Cine lenses for the main film and Sigma photo lenses for the BTS photography content. Aligning with Sigmas push to create cultural impactful and relevant shortfilms and content, these films feature individuals from around the world whom are deeply involved with culturally significant practices and activities to these areas.

The Distribution

With each film we've hand selected a series of film festivals where the film will be entered and featured in. After this initial tour the website will be live and any private showings will be featured alongside the products where ads will also be ran to help promote the film further.

With these films there is also potential for a partnership with a streaming service should Sigma be interested in going down that route as well.

The Objective

The main goal of the team with these pieces is not only to create the shortfilms but alongside them create initiatives and collateral products that will help further impact and reach of these films to these areas and individuals. These collaterals will be designed by our team to then be approved, ensuring the Sigma branding is represented in totality across all of these products such as: Photobooks, prints in collaboration with Sigma, and custom websites for the films with CTA's to drive the initiatives of the films to name a few.

Potential Shortfilm Subjects

We've carefully sourced these individuals as unique subjects for the first two short films of this series to be filmed in 2026

Click the arrows to see subject details

  • Alejandro (Costa Rica) - Calm and chaos
    Project start date: January 2026

    Adrian has been Toro Wrangling in Costa Rica for the past 3 decades. His lifestyle at his ranch is the polar opposite to his time in the Rodeo, this balance of Chaos and Calm has established his temperament of generosity and humility.

    With this story we take a look into the life of a man who has lived off the land, kept his hat down, and worked hard. But to appease the wild nature of man, he wrangles massive bulls with his trusted horses.

    Production Schedule:
    • Pre-Production: January 20th - 28th
    • Production: TBD
    • Post-Production: TBD
  • Frederico (oaxaca, mexico) - jeweller of Oaxaca
    Project start date: February 2026

    Frederico Jimenez is a renowned turquoise jewelry artisan from Oaxaca, Mexico. Known for making pieces for celebrities his pieces have been featured on celebrities. His craft is immaculate and he lets the stones speak to him as they make their way into the settings. His craftsmanship is truly unparallelled.

    Production Schedule:
    • Pre-Production: February 2026
    • Production: TBD
    • Post-Production: TBD

Selected projects

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