Proposal

prepared for tiffen
Built for the Wild: A Film Series from Kenya

This September-October, We will be traveling to Kenya to film during the peak of the Great Migration. We'll be based in the Maasai Mara - one of the most iconic wildlife locations on Earth. The environment will be dusty, unpredictable, and visually striking: massive herds, dramatic light, long lenses, and fast action. It's the perfect opportunity to showcase how Tiffen filters hold up in extreme, real-world conditions.

This production is built to capture cinematic beauty under pressure - documenting how filmmakers shoot when there are no second chances.

who we are

Bryce Way
filmmaker | photographer

Bryce is a lifestyle travel photographer and filmmaker with a deep passion for storytelling. He collaborates with companies and brands to bring their vision to life through compelling visuals. Based in Los Angeles, but rarely home due to his travel focused work. Bryce is often on the move, capturing stories from around the world unless he's grounded on a film project. Storytelling lies at the heart of both his personal and professional work, and he’s committed to doing whatever it takes to capture the perfect shot and create moments that leave a lasting impact.

daniel mcmullin
filmmaker | photographer | Founder of studioutlast global design studio

I began my career as a brand strategist and digital designer. This has been an incredible asset in my creative work. Having a designers perspective helps me think critically about important elements in the projects I work on, such as what's the relevance of the project to the brand, whether it's geared toward the appropriate audience, and if this project embodies that brand's identity.

the team

Project Overview
CORE MESSAGE

Tiffen filters are built for the wild. In places where gear can't fail and timing is everything, your filters need to work fast, clean, and reliably - with zero compromise.

TONE & STYLE

Raw but cinematic. This piece blends BTS-style moments with polished visuals - showing us navigating rugged terrain, hiking with gear, hanging out the back of trucks, and filming fleeting moments with no room for error. Think gritty textures, real-world pressure, and beautiful outcomes.

FILM CONCEPT

A cinematic short that highlights the urgency of shooting wildlife and fast-moving action - where there's no time to adjust, redo, or reshoot. We'll show how Tiffen's filters, especially the MCS Essentials Kit, allow us to adapt in real-time while keeping our footage clean, rich, and cinematic.

LOCATION

During August to October is the season for The Great Migration in between Tanzania and Kenya. We will see herds of zebra, water buffalo, and many other animals as they migrate into the Maasai Mara. We will be staying at Emboo Safari Camp in the heart of the Maasai Mara with the tribes found there. This national reserve is home to every animal that can be found in Africa form Hippos to Cheetahs. With Tiffen we aim to capture these stunning animals and their interactions with one another.

DISTRIBUTION

The Film will be shared across out social channels and promoted with collaboration with Tiffen.

Content Packages
DELIVERABLES
  • Main Film - A cinematic short film (1.5-2.5 min) showcasing Tiffen filters in action during the Great Migration
  • Two Social Reels - reels optimized for IG / TikTok - highlighting fast-paced, gear-focused action and visuals as well to redirect viewers to film.
  • 15 Edited Photos - Hero lifestyle & BTS stills featuring filters in use, gear layouts, shooting environments.
  • Modular Option: We can scale the scope to match your budget. The main film carries the most value and cinematic storytelling impact, but reels and stills can be adjusted or removed to tailor the project cost.
  • Optional Add: Product Launch / Highlight Opportunity If Tiffen has any upcoming filter releases or new variations we'd be excited to include them in this production. This is a great opportunity to showcase them in a dramatic, real-world context that pushes gear to the edge - and makes it look beautiful doing it.
ASK

The Magnetic Control System (MCS) will take center stage - NDs, CPLs, diffusion - all being used in fluid, dynamic situations. We'll call attention to:

  • CPLs for rich skies and cutting glare from water and dust
  • Diffusion filters softening harsh highlights and adding texture
  • Rapid filter swaps with the magnetic system in active environments
  • Durability and reliability in high-heat, high-dust, moving situations
  • $4700 (Film: $2500, 2 Reels: $1000, 15 Photos: $1200)

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Identity is the most powerful connection someone can have to anything. When we identify with something we are saying that is part of who we are. This is a fundamental piece of us as human beings.



We use visual media to capture your story that an audience can identify with and calls them to be a part of. The story speaks to them and they unconsciously bind to your brand, fostering emotional connections that create advocates for your brand.

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