The business of teaching people to invest is one that requires time and information. Developing a platform that is both user friendly and can handle a large volumes of content was crucial for this project. The challenge for GuidedInvestor was to create a dynamic, content driven platform with CMS capabilities.
Their previous website had been set up in 2010, was outdated, and they were looking to re-design the entire platform from the ground up. There were some issues with the previous platform and having a gated content based membership was the largest issue.
Understanding these issues, I created a seamless user experience with gated content, membership portals, and admin access for GI Traders to be able to edit content daily on the site.
The site itself was built using Webflow alongside integrations that help it function to meet the members needs and a easy to user experience that and makes the content digestible.
The branding is built around the idea that someone can unlock financial stability and freedom by investing the money they've saved from their careers. Empowered Investing is a statement that gives light to how investing your money tthe right way can help you live without having to worry about financial stresses. To become empowered through investing strategies.
Visit the site: myguidedinvestor.com
