The business of teaching people to invest is one that requires a lot of information. Developing a platform that is both user friendly and can handle a large amount of content is crucial. The challenge for GuidedInvestor was to create a dynamic, content driven platform with CMS capabilities for regular updating.
Their previous website had been set up in 2010 and was outdated and they were looking to re-design the entire platform from the ground up. There were some issues with the previous platform and having gated content based on membership was a big one. I created a seamless user experience that has gated content, auto membership renewals, and admin access for GI Traders to be able to edit content daily on the site.